According to the announcement on the preliminary earnings estimate of 2014 of Noposion, during the report period, the overall operating business of the company grew steadily. The total operating income of the company was RMB2.202 billion, up 26.88% year on year, the operating profit was RMB221 million, the total profit was RMB242 million, the net profit attributable to the listed company shareholders was RMB198 million and the basic EPS was RMB0.28, up 20.22%, 24.25%, 10.23% and 7.69% year on year.

According to the announcement, the main reasons for the changes in performance were because the company’s marketing efficiency was gradually improving, the operating income increased and the budget for expenditure was well controlled, which have led to corresponding growth in operating profit, total profit, net profit attributable to the listed company shareholders and basic EPS from last year during the report period.

Below are main financial data and indicators:

Currency: RMB Yuan